/* KUNZ Digital – Pitch-Seiten (Analyse + Fragebogen). Ink, Papierweiß, ein roter Punkt. Geist. */
@font-face{font-family:'Geist';src:url(fonts/Geist-400.woff2) format('woff2');font-weight:100 900;font-display:swap}
@font-face{font-family:'Archivo Black';src:url(fonts/ArchivoBlack-400.woff2) format('woff2');font-weight:400;font-display:swap}
:root{
  --accent:#C8102E;
  --ink:#121517;--ink-2:#373D41;--ink-3:#5F676C;--ink-4:#8A9196;
  --paper:#FFFFFF;--paper-2:#F4F4F2;--rule:#E3E5E7;--red:#EF233C;--red-deep:#C8102E;
  --ok:#2E7D4F;--warn:#C27A0E;
  --font:'Geist',system-ui,-apple-system,'Segoe UI',sans-serif;--mark:'Archivo Black','Arial Black',Arial,sans-serif;
  --ease:cubic-bezier(.16,1,.3,1);
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--font);font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased}
::selection{background:var(--ink);color:#fff}
a{color:inherit}
h1,h2,h3,h4{margin:0;font-weight:600;letter-spacing:-.02em;text-wrap:balance}
p{margin:0}
img{display:block;max-width:100%}
button,input,textarea,select{font:inherit;color:inherit}
:focus-visible{outline:2px solid var(--red);outline-offset:3px}
.wrap{max-width:1080px;margin:0 auto;padding:0 clamp(20px,4vw,48px)}
.mark{font-family:var(--mark);font-size:22px;line-height:1;letter-spacing:-.025em;text-decoration:none}
.mark i{font-style:normal;color:var(--red)}
.top{display:flex;justify-content:space-between;align-items:center;gap:24px;padding:28px 0;font-size:14px;color:var(--ink-3)}
.top nav{display:flex;gap:22px}
.top nav a{text-decoration:none;color:var(--ink-2);font-weight:500}
.top nav a:hover,.top nav a[aria-current]{color:var(--ink)}
.sec{padding:clamp(56px,8vw,112px) 0;border-top:1px solid var(--rule)}
.sec.first{border-top:0;padding-top:clamp(32px,5vw,72px)}
.h1{font-size:clamp(38px,5.4vw,66px);line-height:1.02;max-width:16ch}
.h2{font-size:clamp(28px,3.4vw,42px);line-height:1.1;max-width:22ch}
.h3{font-size:19px;line-height:1.3}
.lead{font-size:clamp(18px,1.5vw,21px);line-height:1.5;color:var(--ink-2);max-width:60ch}
.copy{font-size:16.5px;line-height:1.6;color:var(--ink-2);max-width:62ch}
.copy+.copy{margin-top:1em}
.dot{display:inline-block;width:9px;height:9px;border-radius:50%;background:var(--red);margin-right:8px;vertical-align:1px}

/* KPI: Zahl groß, Satz klein, auf einer Hairline-Zeile */
.kpis{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0;margin-top:clamp(40px,5vw,64px);border-top:1px solid var(--rule)}
.kpis div{padding:28px 28px 30px 0;border-bottom:1px solid var(--rule)}
.kpis div+div{padding-left:28px;border-left:1px solid var(--rule)}
.kpis b{display:block;font-size:clamp(44px,5.6vw,72px);line-height:.95;letter-spacing:-.04em;font-weight:600}
.kpis b small{font-size:.4em;letter-spacing:-.01em;color:var(--ink-3);font-weight:500;margin-left:4px}
.kpis span{display:block;margin-top:12px;font-size:15px;line-height:1.45;color:var(--ink-2);max-width:30ch}

/* Befund: Spalte Dringlichkeit, Spalte Punkte */
.ampel{border-top:1px solid var(--rule);margin-top:clamp(36px,4vw,56px)}
.grp{display:grid;grid-template-columns:220px minmax(0,1fr);gap:0 40px;padding:36px 0;border-bottom:1px solid var(--rule)}
.grp .lamp{font-weight:600;font-size:15px;display:flex;align-items:flex-start;gap:10px;position:sticky;top:24px;align-self:start}
.grp .lamp i{flex:0 0 auto;width:12px;height:12px;border-radius:50%;margin-top:5px}
.grp .lamp i{background:var(--accent);border-radius:0;width:10px;height:10px;margin-top:6px}
.grp.ok .lamp i{background:var(--ok)}
.grp .lamp small{display:block;font-weight:400;color:var(--ink-3);font-size:13.5px;margin-top:4px;max-width:22ch;line-height:1.4}
.items{display:grid;gap:26px}
.item h3{font-size:17px;font-weight:600;margin-bottom:5px;letter-spacing:-.01em}
.item p{font-size:15.5px;line-height:1.55;color:var(--ink-2);max-width:62ch}

/* Belege: Screenshots der heutigen Seite */
.proof{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin-top:40px}
.proof figure{margin:0}
.proof img{width:100%;aspect-ratio:4/3;object-fit:cover;object-position:top;border:1px solid var(--rule);background:var(--paper-2)}
.proof figcaption{margin-top:10px;font-size:13.5px;line-height:1.45;color:var(--ink-3)}

/* Vorschlag: Prinzipien + Seitenbaum */
.prin{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px;margin-top:clamp(36px,4vw,56px)}
.prin div{border-top:2px solid var(--ink);padding-top:16px}
.prin h3{font-size:18px;margin-bottom:8px}
.prin p{font-size:15.5px;line-height:1.55;color:var(--ink-2)}
.tree{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:24px;margin-top:clamp(40px,5vw,64px);padding-top:28px;border-top:1px solid var(--rule)}
.tree h4{font-size:12.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-3);font-weight:600;margin-bottom:12px}
.tree ul{list-style:none;margin:0;padding:0;display:grid;gap:7px;font-size:15px}
.tree li{padding-left:14px;position:relative}
.tree li::before{content:"";position:absolute;left:0;top:11px;width:7px;height:1px;background:var(--ink-3)}
.tree li.new::after{content:"neu";margin-left:8px;font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--accent);font-weight:600}
.tree li.opt{color:var(--ink-3)}
.tree li.opt::after{content:"je nach Antwort";margin-left:8px;font-size:11px;letter-spacing:.04em;color:var(--ink-4)}
.tree li.sub{padding-left:28px;font-size:14px;color:var(--ink-2)}
.tree li.sub::before{left:14px}

/* Ideen: eine große, sechs kleine auf Hairlines */
.feature{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:clamp(24px,4vw,56px);align-items:center;margin-top:clamp(36px,4vw,56px)}
.feature-img{display:block}
.feature-img img{width:100%;aspect-ratio:16/10;object-fit:cover;object-position:top;border:1px solid var(--rule);background:var(--paper-2);transition:transform .6s var(--ease),box-shadow .6s var(--ease)}
.feature-img:hover img{transform:translateY(-4px);box-shadow:0 30px 50px -30px rgba(18,21,23,.4)}
.feature h3{font-size:26px;margin-bottom:10px}
.feature p{font-size:16.5px;line-height:1.55;color:var(--ink-2);max-width:46ch}
.feature p.tag{margin-top:14px;font-size:14px;font-weight:600;color:var(--ok)}
.ideas{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 48px;margin-top:clamp(40px,5vw,64px);border-top:1px solid var(--rule)}
.ideas div{padding:24px 0 26px;border-bottom:1px solid var(--rule)}
.ideas h3{font-size:18px;margin-bottom:6px}
.ideas p{font-size:15.5px;line-height:1.55;color:var(--ink-2);max-width:52ch}

/* Entwurf: zwei Screens */
.shots{display:grid;grid-template-columns:3fr 2fr;gap:16px;margin-top:40px}
.shots a{display:block;text-decoration:none;color:inherit}
.shots img{width:100%;aspect-ratio:16/10;object-fit:cover;object-position:top;border:1px solid var(--rule);background:var(--paper-2);transition:transform .6s var(--ease),box-shadow .6s var(--ease)}
.shots a:hover img{transform:translateY(-4px);box-shadow:0 30px 50px -30px rgba(18,21,23,.4)}
.shots span{display:block;margin-top:10px;font-size:14px;color:var(--ink-3)}

/* Buttons */
.btn{--h:52px;position:relative;isolation:isolate;overflow:hidden;display:inline-flex;align-items:center;gap:14px;height:var(--h);padding:0 6px 0 24px;border-radius:999px;background:var(--ink);color:#fff;text-decoration:none;font-weight:600;font-size:15px;border:0;cursor:pointer;transition:color .5s var(--ease),transform .3s var(--ease)}
.btn::before{content:"";position:absolute;inset:0;z-index:-1;background:var(--accent);clip-path:circle(0 at calc(100% - var(--h)/2) 50%);transition:clip-path .7s var(--ease)}
.btn:hover::before,.btn:focus-visible::before{clip-path:circle(150% at calc(100% - var(--h)/2) 50%)}
.btn i{display:grid;place-items:center;width:40px;height:40px;border-radius:50%;background:var(--accent);transition:background .5s var(--ease),rotate .6s var(--ease)}
.btn:hover i{background:rgba(255,255,255,.2);rotate:45deg}
.btn svg{width:15px;height:15px}
.btn:active{transform:scale(.97)}
.btn.line{background:transparent;color:var(--ink);box-shadow:inset 0 0 0 1px var(--ink-4)}
.btn.line::before{background:var(--ink)}
.btn.line:hover{color:#fff;box-shadow:none}
.btn.line i{background:var(--ink)}
.btn.line i svg{color:#fff}
.btn[disabled]{opacity:.5;pointer-events:none}
.cta-row{display:flex;flex-wrap:wrap;gap:12px;margin-top:36px;align-items:center}

/* Ablauf */
.steps{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:28px;margin-top:clamp(36px,4vw,56px)}
.step{border-top:2px solid var(--ink);padding-top:16px}
.step b{display:block;font-size:13px;color:var(--accent);font-weight:600;margin-bottom:6px}
.step h3{font-size:17px;margin-bottom:6px}
.step p{font-size:15px;line-height:1.5;color:var(--ink-2)}

/* Fragen-Teaser als Feld */
.ask{background:var(--ink);color:#fff;padding:clamp(36px,5vw,64px);display:grid;grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:32px;align-items:center;margin-top:clamp(36px,4vw,56px)}
.ask h2{color:#fff}
.ask p{color:rgba(255,255,255,.78);font-size:16px;line-height:1.55}
.ask .btn{background:#fff;color:var(--ink)}
.ask .btn::before{background:var(--accent)}
.ask .btn:hover{color:#fff}
.ask .meta{display:grid;gap:10px;font-size:14.5px;color:rgba(255,255,255,.72)}
.ask .meta b{color:#fff;font-weight:600}

.foot{padding:40px 0 64px;border-top:1px solid var(--rule);font-size:13.5px;line-height:1.6;color:var(--ink-3)}
.foot a{color:var(--ink-2)}

/* ---------- Fragebogen ---------- */
.q-top{position:sticky;top:0;z-index:10;background:rgba(255,255,255,.92);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-bottom:1px solid var(--rule)}
.q-top .wrap{display:grid;grid-template-columns:auto 1fr auto;align-items:center;gap:24px;padding-top:14px;padding-bottom:14px}
.q-top .state{font-size:14.5px;color:var(--ink-3);text-align:center;font-variant-numeric:tabular-nums}
.q-top .state b{color:var(--ink);font-weight:600}
.q-top .sep{display:inline-block;width:4px;height:4px;border-radius:50%;background:var(--ink-4);margin:0 10px;vertical-align:3px}
.top-actions{display:flex;gap:18px;align-items:center}
.linkbtn{display:inline-flex;align-items:center;gap:6px;background:none;border:0;padding:6px 0;font-size:14px;font-weight:500;color:var(--ink-2);text-decoration:none;cursor:pointer;border-bottom:1px solid transparent;transition:border-color .3s,color .3s}
.linkbtn:hover{color:var(--ink);border-bottom-color:var(--ink)}
.linkbtn svg{width:15px;height:15px}
.bar{height:5px;background:var(--rule);position:relative;overflow:hidden}
.bar i{position:absolute;left:0;top:0;bottom:0;width:100%;background:var(--accent);transform:scaleX(0);transform-origin:0 50%;transition:transform .6s var(--ease)}
.groups{display:flex;gap:6px;flex-wrap:wrap;margin-top:28px}
.groups button{border:1px solid var(--rule);background:transparent;border-radius:999px;padding:7px 14px;font-size:13.5px;color:var(--ink-2);cursor:pointer;transition:all .3s}
.groups button small{font-size:12px;color:var(--ink-3);margin-left:4px;font-variant-numeric:tabular-nums}
.groups button[aria-current] small{color:rgba(255,255,255,.7)}
.groups button[aria-current]{background:var(--ink);color:#fff;border-color:var(--ink)}
.groups button.done:not([aria-current])::before{content:"";display:inline-block;width:6px;height:6px;border-radius:50%;background:var(--ok);margin-right:8px;vertical-align:2px}
.panel{display:none}
.panel.on{display:block}
.panel header{padding:clamp(28px,4vw,44px) 0 8px}
.panel header h2{font-size:clamp(26px,3vw,36px)}
.panel header p{margin-top:10px;color:var(--ink-2);max-width:60ch}
.panel header p.where{margin:0 0 10px;font-size:14px;color:var(--ink-3)}
.q{display:grid;grid-template-columns:48px minmax(0,1fr);gap:16px;padding:28px 0;border-top:1px solid var(--rule)}
.q:first-of-type{border-top:0}
.q .n{font-size:13px;color:var(--ink-4);padding-top:4px;font-variant-numeric:tabular-nums}
.q h3{font-size:17.5px;font-weight:600;line-height:1.4;letter-spacing:-.01em;text-wrap:pretty}
.q .hint{margin-top:6px;font-size:14px;color:var(--ink-3);line-height:1.5;max-width:62ch}
.q .ctl{margin-top:14px}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chips label{position:relative}
.chips input{position:absolute;opacity:0;inset:0;pointer-events:none}
.chips span{display:inline-block;border:1px solid var(--rule);border-radius:999px;padding:9px 16px;font-size:14.5px;cursor:pointer;transition:all .25s;user-select:none}
.chips input:checked+span{background:var(--ink);color:#fff;border-color:var(--ink)}
.chips input:focus-visible+span{outline:2px solid var(--red);outline-offset:2px}
.chips span:hover{border-color:var(--ink-3)}
textarea.ta{width:100%;min-height:54px;resize:none;border:0;border-bottom:1px solid var(--ink-4);background:transparent;padding:10px 0;font-size:16px;line-height:1.5;color:var(--ink);overflow:hidden;transition:border-color .3s}
textarea.ta:focus{outline:none;border-bottom-color:var(--ink)}
textarea.ta::placeholder{color:var(--ink-3)}
.note-tgl{margin-top:10px;background:none;border:0;padding:0;font-size:14px;color:var(--ink-3);cursor:pointer;text-decoration:underline;text-underline-offset:3px}
.note-tgl:hover{color:var(--ink)}
.note{margin-top:6px}
.note[hidden]{display:none}
.q-nav{display:flex;justify-content:space-between;align-items:center;gap:16px;padding:32px 0 64px;border-top:1px solid var(--rule)}
.q-nav .muted{font-size:14px;color:var(--ink-3)}
.field{display:grid;gap:6px;margin-top:22px}
.field label{font-size:13px;letter-spacing:.06em;text-transform:uppercase;color:var(--ink-3);font-weight:600}
.field input{border:0;border-bottom:1px solid var(--ink-4);padding:10px 0;font-size:18px;background:transparent}
.field input:focus{outline:none;border-bottom-color:var(--ink)}
.fields{display:grid;grid-template-columns:1fr 1fr;gap:0 32px}
.status{margin-top:18px;font-size:15px;line-height:1.5;padding:14px 18px;border:1px solid var(--rule);background:var(--paper-2)}
.status.err{border-color:#F3B8C0;background:#FFF4F5}
.status.ok{border-color:#BFDCC8;background:#F1F8F3}
.status[hidden]{display:none}
.facts{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0;margin-top:32px;border-top:1px solid var(--rule)}
.facts div{padding:18px 24px 20px 0;border-bottom:1px solid var(--rule)}
.facts div+div{padding-left:24px;border-left:1px solid var(--rule)}
.facts b{display:block;font-size:16px;font-weight:600}
.facts div>span{display:block;margin-top:4px;font-size:14.5px;line-height:1.45;color:var(--ink-2)}
.finish{padding:clamp(40px,5vw,64px) 0 24px}
.ways{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:0;margin-top:28px;border-top:2px solid var(--ink)}
.way{padding:28px 32px 32px 0}
.way+.way{padding-left:32px;border-left:1px solid var(--rule)}
.way>b{display:block;font-size:13px;font-weight:600;color:var(--accent);margin-bottom:6px}
.way h3{font-size:21px;margin-bottom:8px}
.way>p{font-size:15.5px;line-height:1.55;color:var(--ink-2);max-width:46ch;margin-bottom:22px}
.way .fields{margin-top:-8px}
.way p.small{margin-top:18px;font-size:13.5px;line-height:1.5;color:var(--ink-3);max-width:56ch}
.done-box{padding:clamp(40px,6vw,80px) 0}
.done-box h2{font-size:clamp(30px,4vw,48px)}
.summary{white-space:pre-wrap;font-size:13.5px;line-height:1.6;background:var(--paper-2);padding:20px;margin-top:20px;max-height:360px;overflow:auto;border:1px solid var(--rule)}

@media (max-width:900px){
  .feature,.ideas{grid-template-columns:1fr}
  .facts,.ways{grid-template-columns:1fr}
  .facts div+div,.way+.way{padding-left:0;border-left:0}
  .way+.way{border-top:1px solid var(--rule)}
  .q-top .wrap{grid-template-columns:auto 1fr;gap:12px}
  .q-top .state{text-align:right;font-size:13.5px}
  .top-actions{grid-column:1/-1;justify-content:space-between;gap:12px}
  .top-actions .linkbtn{padding:2px 0}
  .kpis,.prin,.steps{grid-template-columns:1fr}
  .kpis div+div{padding-left:0;border-left:0}
  .tree{grid-template-columns:1fr 1fr}
  .proof{grid-template-columns:1fr}
  .shots{grid-template-columns:1fr}
  .grp{grid-template-columns:1fr;gap:16px}
  .grp .lamp{position:static}
  .ask{grid-template-columns:1fr}
  .fields{grid-template-columns:1fr}
  .top nav{display:none}
}
@media (max-width:560px){.tree{grid-template-columns:1fr}.q{grid-template-columns:1fr;gap:6px}.q .n{padding:0}}
@media print{
  .top nav,.btn,.cta-row,.ask .btn,.q-top,.q-nav{display:none!important}
  body{font-size:13px}
  .sec{padding:28px 0}
  .panel{display:block!important}
  .kpis b{font-size:40px}
}


/* ---------- Kunden-Akzent Green Spirit ---------- */
body.client-gs{--accent:#2F4A3A;--paper:#FBFAF7;--paper-2:#F3F1EA;--rule:#E4E1D7}
body.client-gs .kpis b{color:var(--accent)}
.band{position:relative;height:clamp(180px,26vw,320px);overflow:hidden;background:var(--accent)}
.band img{width:100%;height:100%;object-fit:cover;object-position:center 62%;display:block}
.band::after{content:"";position:absolute;inset:0;background:linear-gradient(to top,rgba(24,42,32,.62),rgba(24,42,32,.05) 60%)}
.band-logo{position:absolute;left:clamp(20px,4vw,48px);bottom:clamp(18px,3vw,34px);z-index:1;width:clamp(110px,12vw,160px)}
.band-logo .gs-logo{width:100%;height:auto;fill:#fff;display:block}
.h1row{display:flex;align-items:flex-end;justify-content:space-between;gap:32px;flex-wrap:wrap}
.h1logo{flex:0 0 auto;width:clamp(120px,14vw,170px)}
.h1logo .gs-logo{width:100%;height:auto;fill:var(--accent);display:block}
.brenn{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,6fr);grid-template-rows:auto auto;gap:0 clamp(28px,4vw,56px);align-items:start}
.brenn-img{margin:0;grid-row:1/3;overflow:hidden}
.brenn-img img{width:100%;height:100%;object-fit:cover;aspect-ratio:4/5;display:block}
.brenn-small{margin:28px 0 0;width:min(100%,300px);justify-self:end}
.brenn-small img{width:100%;aspect-ratio:3/2;object-fit:cover;border:1px solid var(--rule)}
.ic{display:inline-block;width:24px;height:24px;background:currentColor;-webkit-mask:var(--i) center/contain no-repeat;mask:var(--i) center/contain no-repeat;flex:0 0 auto;vertical-align:-5px}
.ideas div .ic{display:block;margin-bottom:12px;width:26px;height:26px;color:var(--accent)}
.feature .ic{display:block;width:30px;height:30px;color:var(--accent);margin-bottom:12px}
.marks{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px;margin-top:clamp(36px,4vw,56px)}
.marks figure{margin:0}
.mark-box{background:#F3F1EA;border:1px solid var(--rule);aspect-ratio:1;display:grid;place-items:center;overflow:hidden}
.mark-box img{width:100%;height:100%;object-fit:cover;display:block}
.mark-box .hof{width:62%;height:62%;fill:#2F4A3A}
.marks figcaption{margin-top:12px;font-size:14.5px;line-height:1.5;color:var(--ink-2)}
.marks figcaption b{display:block;color:var(--ink);font-weight:600;margin-bottom:4px}
.pairing{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:32px;align-items:center;margin-top:40px;padding-top:32px;border-top:1px solid var(--rule)}
.pair{display:flex;align-items:center;gap:22px;background:#F3F1EA;padding:28px 32px}
.pair img{width:84px;height:84px;object-fit:cover}
.pair .gs-logo{width:150px;height:auto;fill:#2F4A3A}
@media (max-width:900px){
  .marks{grid-template-columns:1fr 1fr}
  .pairing,.brenn{grid-template-columns:1fr}
  .brenn-img{grid-row:auto}
  .brenn-small{justify-self:start}
  .h1logo{width:120px}
}

/* Zeichen (eine Variante) */
.zeichen{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:clamp(28px,4vw,56px);align-items:center;margin-top:clamp(36px,4vw,56px)}
.z-stage{background:#F3F1EA;border:1px solid var(--rule);aspect-ratio:1;display:grid;place-items:center;padding:12%}
.z-big{width:100%;height:100%;display:block}
.z-lockup{display:flex;align-items:center;gap:22px;padding:28px 30px;background:#F3F1EA;border:1px solid var(--rule)}
.z-lock{height:96px;width:96px;flex:0 0 auto;display:block}
.z-wm{height:96px;width:auto;fill:#2F4A3A;display:block}
.z-sizes{display:flex;align-items:flex-end;gap:28px;margin-top:22px;padding:22px 24px;background:#F3F1EA;border:1px solid var(--rule)}
.z-size{display:grid;justify-items:center;gap:8px}
.z-size>span{display:block}
.z-size svg{width:100%;height:100%;display:block}
.z-size small{font-size:12px;color:var(--ink-3)}
@media (max-width:900px){.zeichen{grid-template-columns:1fr}.z-lock,.z-wm{height:72px}.z-lock{width:72px}.z-sizes{flex-wrap:wrap}}